Expertise

See the stuff we’re made of

Getting people to do something starts here.

Getting people to do something starts here. From ecosystem to messaging, we unearth what you really need to be good at to deliver on your customer promise and we help you plot the narrative that sells the vision right.  

With constantly shifting landscapes and consumer behaviours,  we help you answer the most important questions because nothing else gets you in the driver’s seat of your company’s future than knowing and planning what’s next.

Our approach is more collaborative than directive because what good are consultants who don’t spend time to understand the nuances in your business?

Brand Strategy

Powerful brands create movements, evoke emotions and drive actions. But to get there, powerful brands  have a consistent expression driven by a purpose.
From assets to touchpoints to messaging, we help define what’s true to you and resonates the most with the people that matter to you.

Marketing Strategy

Marketing as we think of it is everything that brings you closer to your customer.
It’s the product, it’s distribution, it’s messaging, it’s perception and everything in between.

Leverage our expertise to discover pathways to your audience.

Social Strategy

Social media platforms are the new websites and every business, no matter how structured or regulated, has a social angle. 

We show you how to humanize your brand by situating it in the right conversations with the right audience and the right platforms. 

How do you make people love you? What about you will they find exciting? Which social media platforms do you focus on? 

 

These are the questions we help you answer.

Content Strategy

You have a powerful story to tell, we transform your story into words and things people want to spend time reading, watching, digesting, interacting with.

Mapping a consistent narrative to your audience needs a high-level vision for your brand messaging and how that distills across channels of engagement.
From themes to platforms, platform specific content, voice and brand definition, we map the lifecycle of content across your marketing ecosystems by harmonizing the moving parts of the why, the what and where to drive your business objectives.

Digital Campaign Plan

Sometimes, you want to dip a toe into a space you don’t understand and that’s okay.
We create short term campaign plans focused on driving immediate key topline objectives to show you what’s possible when you leverage digital platforms for your business.

Good content is good marketing.

Fun fact: how you communicate is a strong signal for how intelligent you are.

The same applies to your brand. Your customers, the press, your competition, your board all form an impression of you going by what they see about you in the news, on your website, in your emails, on social media. 

We are here to help you make good impressions. The ones that positions you as an industry leader, that earn you advocates or that drives customers to you. 

Community Management

Leverage our expertise to build a community of customers and advocates for your business.

Community managers are the longest standing brand ambassadors you can have on social media and we provide a dedicated team of people who will design your language, moderate pages, gather inquiries, manage crisis, spot trends and monitor competition while sharing information about your brand with your customers.

Influencer Marketing

We have access to the largest influencer network in Nigeria and can help you tap into an existing community to build yours.

Video Production

We help brands create demos, case studies, documentaries, testimonials, tutorials, company and corporate event videos.

Campaign Deployment

We execute and manage social media campaigns to drive short term topline metrics.

The right conversations, the right channels

What happens when a regulated or highly structured brand decides to explore their social side? 

We say go for it and help them navigate the terrain. 

The same applies to your brand. Your customers, the press, your competition, your board all form an impression of you going by what they see about you in the news, on your website, in your emails, on social media. 

We are here to help you make good impressions. The ones that positions you as an industry leader, that earn you advocates or that drives customers to you. 

Read More

We also get it, flourishing communities don’t grow overnight and we know it’s important to be wildly creative yet respect the rules guiding the industry and how the audience prefers to interact with you.

We have skilled community managers and advertisers who know how to reach out to an audience and what it takes to build a community in this space, and can elevate interactions to drive the actions you want.

We are constantly in-tune with the social media trends and use that as a powerful tool to drive conversations around your brand.

Marketing Collaterals

Flyers, roll-up banners, digital banners, brochures and more.

Copywriting

Our copywriters sell for a living and can help you craft promotional materials that drive desired actions.

Video Production

We help brands create demos, case studies, documentaries, testimonials, tutorials, company and corporate event videos.

Social Media Assets

Rich visual content that sits on social media.

Graphic, memes, infographics, GIFs, video; we’ve got you.

What you say is just as important as where you say it.

Having a product people want is great but reaching more people who want it is even better and contrary to the traditional advertising era, technology ushered in tools and platforms that help marketers like you zone in on the audience you want to reach. But while the tools are are within reach, the techniques remain complex, the last thing you want is blowing your budget really fast and attracting low quality audience.

The same applies to your brand. Your customers, the press, your competition, your board all form an impression of you going by what they see about you in the news, on your website, in your emails, on social media. 

We are here to help you make good impressions. The ones that positions you as an industry leader, that earn you advocates or that drives customers to you. 

Read More

Our ads team have over 30  years combined experience running ads, have managed over 50 million dollars in digital ad spend, know how to attract quality traffic and what makes a successful digital campaign. We have over and again committed to challenging KPIs and have consistently beaten our own record with client projects.

Using our proprietary Contextual mapping framework, we unearth who your true audience are and what triggers them to act while minimizing your acquisition costs over time. 

Adwords (Search & Display)

We are skilled at deploying effective campaigns on Google Ads network across Search & Display to drive brand awareness and lead generation across mobile and desktop devices.

Interactive Mobile

We design and deploy interactive mobile ads that dramatically increases brand awareness.

This is ideal for when you launch a new product and want to create an immersive experience for your customers.

We are the first agency to run Kargo ads in West & East Africa, which automatically earns you the opportunity to be refreshing.

Social Media Advertising

We design and deploy ads across Facebook, Twitter, LinkedIn and YouTube.

Programmatic (Video & Display)

We go beyond the limitations of Adwords to bring you into a larger audience universe on mobile and desktop. Our ads team are trained and experienced in running ads through exchanges to optimize your ads spend by discovering the audience most interested in you and bringing them back to take the actions that matter most to you.